About us

So, you are looking for a Marketing or PR Agency to hire. Perhaps to join. You’d like a firm located in the Greater Zurich Area, probably at Lucerne, Zug or Zurich, understanding the Swiss Market. That tackles tough communication and delivers good results, too. Most likely, you’re looking for an agency that’s large enough to matter, but small enough to care. That’s us.

About us

So, you are looking for a Marketing or PR Agency to hire. Perhaps to join. You’d like a firm located in the Greater Zurich Area, probably at Lucerne, Zug or Zurich, understanding the Swiss Market. That tackles tough communication and delivers good results, too. Most likely, you’re looking for an agency that’s large enough to matter, but small enough to care. That’s us.

PRtools delivers the best in communications strategy to our clients so they can reach their business and communication goals. Defining communications broadly we include digital, content marketing, traditional and online PR. While campaigns vary by client, industry and goals, all share one theme: stand out in a competitive environment and engage the target group.

Our Approach to Communications

By bringing together owned media, earned media and paid media, we can tune our campaigns to your specific objectives. It’s all about your stories, weather focusing on your image, your product or a specific issue. The possible aim? Increase brand awareness, leads and sales for your organization’s success. With this in mind, our expertise goes beyond traditional PR, ranging from content marketing to SEO and SEA, to WordPress and Drupal Websites and even Apps. To see how this type of thinking comes to life, check out this case study

Our company values for the client’s benefit

As an independent small company, we measure our account professionals on areas that benefit the client — curiosity, initiative, goal-orientation, hteamwork, responsibility, humor, honesty and speed.

Our Mission

partner for success

game changer

source of innovation

good vibes deliverer

One thing you must know about us

We love digital tools for Marketing, PR and Business. We use them ourselves and we love to share our tool expertise with the clients. They are so many great software tools that make business life more organized and result-oriented. It is fun to work with them. If we can’t find the right tool we develop one, such as the PRtools Employee App. Check out more about Marketing Tools in our blog.

Part of our story: the PRtools Spin-off Azurito

Starting with a great employee’s idea, PRtools developed an App that helps firefighters. FIReTAB is a cloud-based application that delivers firefighters all information they need to handle an incident quickly. Hence, it’s about information and communication, the special target group provoked to sell and fine-tune the product in a separate organization. That is why Daniela Obrecht, the PRtools owner, founded the Start-up Azurito AG in 2016. Some of the PRtools employees work for the development or marketing of Azurito part time. We believe this experience gets us closer to our client’s needs starting a business, lunching or selling a product in Switzerland. We guess there aren’t so many PR or Marketing Agency out there that can share their own start-up experience with you! We love to do it!

Looking back

Timeline

Please click on the years to see the company development.

PRtools: Seit 2005 im Technopark Luzern zu finden.

Founding

Daniela Obrecht founded the PRtools Agency at Lucerne, after a career in Change Management & Communication and Public Relations

Team Building

First employee on Board, since than Team was growing

2008 Graphax Animationsfilm Paper in the Air

Animated Films

Starting with Animated Videos for dynamic visualized massaging

Employer Branding

Using Animation the first time for Employer Branding

National Campaign

Lunching the National Water Safety Campaign for bfu. Social media and SEA become new PRtools Services

Extension of competence

Web and App Developer joins the team. Information Technology, PR and Marketing Skills come together at one place

Owned Media

The PRtools Blog comes alive

Hospitality in old age

Since that year Hospitality for Seniors got an important topic for us by working for Tertianum, the Swiss Market Leader and other smaller competitors of the industry

Startup Azurito

Founding the PRtools Spin-off Azurito. Additional Online Marketing Talent on Board

The Story goes on

The PRtools Story goes on. Exciting plans.

The people who make it happen

The team

What we know best

Industries

PRtools Industry: Services

Services

FMCG

Hospitality

Insurance

PRtools Industry: Recycling

Recycling

Media

NPO

Startup

Technology

Transportation

Brands we believe in

Our clients

Brands we believe in

Partners & membership

Drupal
wordpress

Get in touch with us

Send us a message

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