5 tips for successful employer branding

It’s nothing new: With targeted employer branding, you can secure new employees and make existing employees more enthusiastic about the company. But despite the clear benefits, few companies professionally implement employer branding. The pressure to act causes this failure in many companies.

5 tips for successful employer branding

It’s nothing new: With targeted employer branding, you can secure new employees and make existing employees more enthusiastic about the company. But despite the clear benefits, few companies professionally implement employer branding. The pressure to act causes this failure in many companies.

Employer branding refers to the creation of an employer brand and the positioning of a company as an employer. The following five tips will help you with successful employer branding.

Strategy phase: Not without including employees

A clear strategy is required for good employer branding. In order to develop it, the starting situation has to be analysed. Questions about the internal and external image of the company are addressed through market research and employee surveys. This explains how the company is perceived by employees, partners and customers. The corporate structure and its values are at the foreground. How is the culture experienced and perceived? What values are perceived and shared?

The employer brand is defined on the basis of this information, and a long-term strategy is developed.

Multi-channel PR work

The benefits of a company can be clearly and publicly communicated on its website and social media platforms and in job advertisements and image advertisements. The greatest success happens when communication takes place comprehensively on different channels. The messages have to be coordinated and authentic. When they are developed, they have to be broken down in terms of target-group segments. And the choice of communication channels has to be made with these target-group segments in mind. Potential trainees, for example, are best reached today with Snapchat and Instagram. These apps convey the brand values and the corporate culture in a visual way. The informative report by  10vor10 shows how this can be implemented.

Combine external and internal employer branding

The goal of external branding is to emphasise the positive aspects of a company as an employer and to secure new employees who fit the corporate culture. But internal employer branding is just as important. It should inspire enthusiasm in existing employees and ensure their long-term commitment. Employers have to shape the employee experience in a positive way, whether it’s in daily management or through special offers and events. This in turn has a positive effect: Employee engagement means that the employees have an influence on the reputation of the company. They support the goals and interests of the employer and even bring new employees who fit the corporate culture to the company – an ideal result for employer branding.

Authentic branding often calls for organisational development

It’s important not to make any promises that can’t be kept internally. Companies should communicate what they actually do. In the context of defining or testing a strategy, new employer services are often introduced, which become a part of later employer branding. Employee surveys, for example, quickly show what is currently needed.

Work constantly and conscientiously on the company image

Employer branding isn’t a project that is finished after a certain amount of time. After all, the labour market is also constantly in flux: Companies constantly meet with new situations and challenges. So the employer brand has to be constantly maintained and developed. That’s the only way a company can build and maintain a positive image.

Would you like to build your employer brand in a targeted way and position yourself as a modern employer? Just contact us – We would be happy to help you build your personal employer brand: +41 (0)41 455 21 01 or info@prtools.ch