AdWords – This is how to make your campaign a success

You’ve put the effort into starting an AdWords campaign, invested a lot in creative text advertisements and banners, but your website has hardly any more viewers than before? You really wanted to use the campaign to stimulate sales of your newest product in your online shop, but it just isn’t working? Find out more now about how to make your next AdWords campaign a success.

AdWords – This is how to make your campaign a success

You’ve put the effort into starting an AdWords campaign, invested a lot in creative text advertisements and banners, but your website has hardly any more viewers than before? You really wanted to use the campaign to stimulate sales of your newest product in your online shop, but it just isn’t working? Find out more now about how to make your next AdWords campaign a success.

AdWords campaigns are widespread, but very few actually achieve their potential. Because the work isn’t finished just by posting an advertisement. If you observe the following tips, your next AdWords campaign will be a success:

  • Carefully define key words
  • Design your text advertisements and banners in an appropriate way, without errors
  • Optimise the landing page so the visitors follow your targets
  • Run several similar campaigns and pick the best one

Tailored to the target group - the words are the key!

Keywords are central to Google AdWords. They determine which search terms will lead to your advertisement being displayed. The keywords are weighted by the different keyword options and targeted adjustments to the maximum bids. If a potential customer searches for your keyword or a thematically similar page, your ad is shown. This means your campaign reaches the right target group and you avoid scatter losses. And remember: Nobody clicks on a boring ad!

Optimise the landing page - there are no accidents!

If someone clicks on your ad, they end up on your fixed landing page. They have to be able to find what the banner promised them immediately. Otherwise, potential customers abandon the purchasing process and the conversion rate sinks. A simple and clear call-to-action will direct visitors quickly to the target.

Why is this click and every subsequent click more interesting for you than the next? Because it eliminates accidental clicks. And: This click shows you what visitors are interested in. It also shows you whether your strategy is working because you know exactly where your visitors ultimately end up, and what they should read, request or buy.  Evaluate the behaviour of your visitors and optimise your landing page again after campaign startup.

Several similar campaigns - the best horse in the race wins

Run several similar campaigns simultaneously. Merely showing your advertisement doesn’t cost you anything. Google only charges you when a visitor actually ends up on your landing page by clicking on it. You define the highest price-per-click yourself and you set the entire budget for the campaign yourself ahead of time. When the funds are exhausted, the ad is no longer shown. Constantly check your campaign’s success. Optimise campaigns with few clicks or delete them: The best will survive!

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