Content marketing: Make your website show your expertise

Where is the first place your customers look for products and services? Online. What company do they choose when they need something? The one with the most expertise. Your own professional blog can be especially convincing in this regard and is excellent for content marketing.

Content marketing: Make your website show your expertise

Where is the first place your customers look for products and services? Online. What company do they choose when they need something? The one with the most expertise. Your own professional blog can be especially convincing in this regard and is excellent for content marketing.

The internet is the main information source today for any need. For your potential customers as well. They look online for products, services and companies that offer solutions. If your company website shows up in this search because of the right content marketing, you’ve already accomplished the first step. What is most important is that your website also projects your professional expertise. You can kill two birds with one stone with a corporate blog.

This is what a PRtools corporate blog does for you

  • Highlights expertise: With interesting blog posts on professional topics, you show your potential customers that you really are an expert in your discipline.
  • Offers solutions: Tips on topics that your customers are interested in are practical and are happily shared.
  • Easier to find: Thanks to your blog posts, your most important keywords are incorporated in the web content. That improves your position in search-engine results.

​Caminada Treuhand AG Zug also recognised the most important benefit of having their own blog. Their professional blog is the heart of their website built by the PRtools agency.

The Treuhand experts constantly create blog posts in light of topics tailored to customer needs.

There are teasers for several blog articles on the homepage. The web administrator determines the selection in Drupal CMS. So older posts on a topic that is currently interesting can be shown again.

The experts also provide direct tips on the respective topic through linked blog posts on the various subpages for the services.

The company provides its customers with an added value through the professional blog. At the same time, the company’s appearance in search engines is significantly optimised.

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