Create a YouTube channel: Your business will benefit

YouTube is the second-largest search engine next to Google. The video-sharing platform provides more than just entertainment. Your target groups also use YouTube to search for information. Does your company appear in the search results with relevant videos?

Create a YouTube channel: Your business will benefit

YouTube is the second-largest search engine next to Google. The video-sharing platform provides more than just entertainment. Your target groups also use YouTube to search for information. Does your company appear in the search results with relevant videos?

YouTube has become the second-largest search engine next to Google. With your own company YouTube channel, you can take advantage of the popularity and relevance of YouTube. A profile can be created easily. And you can upload your own videos immediately. But this doesn’t even start to exhaust the possibilities.

What should I show on YouTube?

Consider which business goals you want to pursue with your YouTube channel before you just upload every video you have available. Whom do you want to reach? What effect do you want to have on your target group? For example:

  • Establish your corporate image: Using videos and animated films, you can communicate expertise and values in an appealing and simple way. Your corporate image will be solidified with customers as well as with (potential) employees.
  • Market products: People like to share exciting product videos, clever advertising and interesting video tutorials. They do it on YouTube itself or on social networks.
  • Recruit employees: Job profiles, training offers and employee testimonials can be packed into a video in an ideal way.

How do I best use YouTube?

Your work is far from finished after you’ve uploaded a video to YouTube. You have to target your YouTube profile to your goals and give it an attractive design.

  • The first impression: The first impression also counts on the video platform. Your YouTube channel should convey an image that is as professional as it is on other communication channels. That means you should look after for your corporate identity and corporate design and maintain an appropriate, clear appearance.
  • Topic overview: Using playlists, you can define key topics and create videos that belong together thematically. Your visitors will be able to find what really interests them easier.
  • Search-engine optimisation: Keywords and descriptive texts and tags optimise the discoverability of your YouTube channel.

Your professional YouTube channel is also an ideal foundation for various online marketing measures. Videos are especially perfect for social media marketing.

Schindler Aufzüge AG is a company that recognised the great potential of the video-sharing platform. PRtools created a new YouTube channel for the technology leader in the lift market. The company introduces itself, shows career opportunities, presents selected products and delivers helpful industry information on the channel. Schindler also has it own YouTube presence for people searching for training positions or internships.

Would you also like to communicate via YouTube? PRtools will create your new YouTube presence according to your business goals. You can also take advantage of the potential of an existing YouTube channel! We analyse and optimise your YouTube marketing.

Just contact our specialist: Philipp Obertüfer, p.obertuefer@prtools.ch, 041 455 21 03