Get new leads and customers with landing page marketing

Landing pages are web pages which are tailor-made for a specific user need. They allow you to present a quick overview of desired information and services to a potential new customer. That way, engaging content generates more leads, new customers, and additional turnover.

Get new leads and customers with landing page marketing

Landing pages are web pages which are tailor-made for a specific user need. They allow you to present a quick overview of desired information and services to a potential new customer. That way, engaging content generates more leads, new customers, and additional turnover.

A landing page is mostly acquired through formats such as Google AdWords, search engines, or social media channels. As part of online marketing campaigns and SEO measures, a landing page pursues a clearly defined aim: the user should be turned into a customer. This is how it works:

1. Meeting the user’s expectations

In order for a landing page to be successful, it has to meet the user’s expectations. In most cases, users are led to the landing page via an AdWords campaign. In order to avoid misunderstandings and unnecessary clicks, and therefore excess costs, the content of these has to match the content of the landing page as closely as possible. If user’s expectations are met, they will get in touch with the company and fill out a form or request more product information, for example.

2. An attractive design increases conversion rate

A landing page places great demands on design On the one hand, it should look attractive, and on the other it needs to support the main aim of the page. These tips will help you to keep an overview:

  • Place promotions front and centre – the best way is to use bullet points.
  • The call to action must be clearly visible and can also be repeated several times.
  • Only use short, flowing texts. Long texts on a landing page rarely promote user interaction.
  • Complex themes can be explained easily using videos.

3. Making search engines your best friend

From a technical point of view, a landing page is a standard web page. This means that search-engine optimisation is of great importance on landing pages as well. They are optimised to match select keywords and are comprised of high-quality content. This work is worth the effort and will ensure a positive search engine ranking.

If certain keywords in Google AdWords campaigns match the content of the landing page, Google will reward this with a high quality factor. These campaigns are then displayed more accordingly, thus increasing the likelihood of high click figures.

4. Regular analyses are worth the effort

Continuous analyses are necessary in order to measure the success of the landing page. You can do this using a Google Analytics Code, for example. With this, you can view regular results and update the landing page accordingly.

With A/B tests and analyses of the same, you can find out how your landing page can reach users even more effectively. For example: the placement of the call to action can be critical for conversion. The A/B test tells you which positioning is achieving the better conversion rate.

Want to gain new leads and new customers with landing page marketing? Then get in touch. We are always there for you: info@prtools.ch / 041 455 21 01.

wie-sie-mit-dem-corporate-blog-ihre-fachkompetenz-betonen

How a corporate blog emphasises your professional expertise

Goolge’s search engine shows the ten best search results on its first page. In addition to clean programming and targeted links, the content strategy is especially important in the struggle for this space. Corporate blogs are becoming an increasingly important form of content.

Read post