PR event landing page: how to get the most out of it

Want to get the most out of your PR events? Then make your landing page the centre of event communication!

PR event landing page: how to get the most out of it

Want to get the most out of your PR events? Then make your landing page the centre of event communication!

An online presence is a must in today’s event PR world. What’s important is that your landing page must offer informative and entertaining content which people will want to look at, download and share. The landing page is not just the heart of communication with existing target groups before, during and after your event. It also helps you to generate leads and conduct search engine optimisation.

This is what your event landing page has to offer:

  • Get contact information: direct users to the landing page with the invitation. A short contact form with the user’s name and e-mail is quick to fill out and instantly gives you all the user’s information digitally. Don’t forget to ask about plus-ones. That also offers new leads.
  • Offer additional information: the content of the landing page should have more information than the flyer. Display images, videos and user comments from previous events, for example. This is the type of content that website visitors like to share.
  • Bring your target group together after the event: an image gallery, video interviews, an eBook with key statements. Offer an incentive to come back to the landing page. Your best chance is to make users aware of new content with an e-newsletter.
  • Generate leads: with interactive content, such as a contact button in the eBook, you can generate new leads.
  • Search-engine optimisation: thanks to the cross-linking of your landing page with your company website, users can find you online more easily. Don’t forget: build targeted keywords relating to your company and your sectors into the texts on your landing page.

Using your landing page, you can stay in touch with your target groups during each phase of your events. You can maintain these contacts whilst also generating new leads. Technopark Luzern learnt just how important it is to maintain contact. For its annual “TECHNOPARK Talk Plus” event, PRtools created an easy-to-navigate landing page along with different types of content such as videos, web texts, image galleries, and an eBook.

On the homepage, the user can find the most important information at a glance, and can also get in touch directly.

Interesting video interviews, image galleries and texts offer additional information on past events. After the event, the landing page is updated so that visitors can flick through the eBook, filled with the most important pieces of information, and view the latest videos and images.

The eBook on the PR event prompts people to get in touch. It can also be shared on social media very easily.