Inbound Marketing

We consider Inbound Marketing as the very sales-oriented form of Content Marketing. Therefore, the tools of Content Marketing are combined with specific efforts for customer acquisition and customer loyalty, supported by Marketing Automation.

Inbound Marketing

We consider Inbound Marketing as the very sales-oriented form of Content Marketing. Therefore, the tools of Content Marketing are combined with specific efforts for customer acquisition and customer loyalty, supported by Marketing Automation.

If your online marketing method is to be found and convert prospects into leads and customers, then we speak of Inbound Marketing. With Inbound Marketing, we help you to build groups of interested parties efficiently and to systematically attract new leads and customers.

Instead of buying ads and leads, attract Buyer Personas about valuable content and convert them into clients

Inbound-Marketing uses not only Content Formats that are optimized for search engines, but also methods of Online PR as well as tools for customer acquisition and customer loyalty. We speak of E-Mail Marketing, Customer Relationship Management (CRM) and Lead Nurturing. All processes are supported by Marketing Automation. PRtools enables companies with inbound marketing to optimize their sales and significantly reduce the cost per sales contact.

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When your customers promote your offers, you are on target

Earlier one spoke of word-of-mouth propaganda, today by recommendation marketing. Existing customers and fans should spread content to your company and your offers on the Internet and on social media. The same applies to bloggers and online journalists. That is why you offer them a productive and varied product experience and relevant content over a longer period of time.

Unfortunately, you can not wait for others to do marketing and PR for you. Start today, systematically build up prospective customers, sales contacts and customers with Inbound Marketing.

Win Traffic

Get Leads and Orders

Convert customers into fans

Use Landingpage Marketing to query your contact details and trigger specific actions

High quality content leads anonymous visitors from the web to your website, to your blog or to your landing page. They will only leave their contact details if they receive something useful to them. How PRtools supports you in this process can be found at www.landingpage-marketing.ch.

We would like you to get new leads and customers and offer you a coordinated service package:

  • Define the marketing and sales process
  • Create personalities
  • Create demand-oriented content
  • Develop the landing page
  • Landing page apply with Paid Media, Online PR, Search and Social Media Marketing
  • A / B splitting of landing pages
  • Record the visitor data via the web form
  • Automatic delivery of content
  • Automated follow-up campaign
  • Automatically provide interested parties with information and offers
  • Dynamic sales pipe
  • Compact analysis of various marketing channels

Marketing Automation Software: to get effective campaigns from an individual action

When the visitor submits the web form, the sales process begins. Your CRM system receives a new contact entry, which is marked with the campaign name. The future campaigns are based on experiences that we make with the recipient, because the marketing software we use evaluates the behavior of the recipient. We see for what topics and content forms he is interested in and deliver appropriate content. By means of the key words for the sales contacts in the CRM system, long-term target-oriented measures can also be derived. Do you need advice on how to achieve your sales goals?

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What we did

Our projects

Online Marketing für die Azurito AG

Online Marketing Rapida

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Startup

Azurito entwickelt smarte Apps für Blaulichtorganisationen. 2017 brachte das Startup eine neue Smartphone App für Feuerwehren und andere Organisationen auf den Markt. In diesem Zusammenhang wurde PRtools mit der Erstellung einer Landingpage beauftragt.

Inbound Marketing Azurito

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Technologie

Die Azurito AG entwickelt smarte Applikationen - vor allem für Blaulichtorganisationen. PRtools unterstützt das Startup bei sämtlichen Inbound Marketing Massnahmen für die Software FIReTAB.

Something to read and learn

Blog

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