Search Marketing

When we produce and promote content, we want to be as visible as possible on the Internet. In addition, we want to direct users via search engines to your media. Search Marketing (SEM) includes SEO and SEA.

Search Marketing

When we produce and promote content, we want to be as visible as possible on the Internet. In addition, we want to direct users via search engines to your media. Search Marketing (SEM) includes SEO and SEA.

You might want to know how to get more traffic on your site. If you are looking for SEO tips that really help your company, then you are right with us. Remember, search engine optimization is an art, because it is about finding a balance between optimized, useful and attractive content.

SEO - Search Engine Optimization - for a high positioning in the search results of Google

Search Marketing is a key component of Content Marketing and ensures that your content is visible and found on the web. The sooner your content appears in Google’s search results list, the more visitors come to your site. The more visitors, the better your site will be evaluated by Google. But what does googling your target group to push into your offer? We define with you the key terms that have the highest relevance for a search for your product or brand. We also compare how you are positioned against your competitors. Our SEO strategies take into account different types of search. This includes the text, image, video and local searches. The PRtools team optimizes content, places targeted keywords and improves the technologically relevant elements of your website.

We deliver to you:

  • Keyword analysis
  • On- & Off-site optimization
  • Local Search Optimizing
  • New content
  • Reporting

SEO is a process, because nothing is as dynamic as the Internet. Start today, success is quickly coming! In addition to the direct application of products, search engine marketing is also becoming increasingly important in Public Relations.

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SEA - Search Engine Advertising - to complement the organic search results

Also with SEA measures the visitor numbers can be increased on your website, your landing page and on your blog. Why not use paid online advertising? Here, too, we support you from analysis through campaign planning to reporting and controlling. The PRtools team implements SEA campaigns to increase sales, brand awareness or branding. Also interesting are Social Media like Facebook, Instagram and LinkedIn as advertising platforms. The PRtools team will find the right online advertising mix for you.

What we did

Our projects

SEA Tertianum

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Hospitality

PRtools konzipiert und realisiert eine mehrsprachige Online Marketing-Kampagne für die Tertianum Management AG sowie für einzelne Residenzen und Wohn- und Pflegezentren.

Tertianum Blog

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Hospitality

PRtools konzipiert und realisiert den Blog für die Website der Tertianum Management AG. Damit wird insbesondere eine bessere Rangierung in den Ergebnissen der Suchmaschinen angestrebt.

Online Marketing Fit-Center

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Hospitality

PRtools konzipiert und realisiert eine Online Marketing Kampagne für das Fit-Center der Tertianum Parkresidenz Meilen. Mit Google AdWords-Anzeigen werden die vielfältigen Angebote des Fit-Centers beworben.

Something to read and learn

Blog

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AdWords – This is how to make your campaign a success

You’ve put the effort into starting an AdWords campaign, invested a lot in creative text advertisements and banners, but your website has hardly any more viewers than before? You really wanted to use the campaign to stimulate sales of your newest product in your online shop, but it just isn’t working? Find out more now about how to make your next AdWords campaign a success.

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content-marketing-so-zeigt-der-webauftritt-ihre-fachkompetenz

Content marketing: Make your website show your expertise

Where is the first place your customers look for products and services? Online. What company do they choose when they need something? The one with the most expertise. Your own professional blog can be especially convincing in this regard and is excellent for content marketing.

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