PR Campaigns

A public relations campaign is a series of activities that is well planned in advance and relate to a specific goal. We will define the message that will help achieve your objective and communicate that message to the appropriate audience by using online and offline channels and live experience.

PR Campaigns

A public relations campaign is a series of activities that is well planned in advance and relate to a specific goal. We will define the message that will help achieve your objective and communicate that message to the appropriate audience by using online and offline channels and live experience.

A public relations campaign is a series of activities that is well planned in advance and relate to a specific goal. We will define the message that will help achieve your objective and communicate that message to the appropriate audience by using online and offline channels and live experience.

PR Campaigns activate your audience

A good public relations campaign will always have a clear objective, message and target group. This could include a group changing behavior or a company improving its image or increasing sales of a product. A specific objective not only allows you to focus the planning and execution of a campaign, but also to quantify its success. Ideally the message will not just inform the audience of a particular fact but will activate them. PRtools has run national and local Campaigns for NPO’s and Swiss Companies. We love to share our experience with you. Order our Case Studies here.

Campaigning: This is what we offer you

  • defining measurable goals
  • making your message outstanding
  • identifying critical issues for the campaign
  • finding the best tactics to reach your target group
  • planning the different actions perfectly
  • realizing the campaign over several month or years
  • reporting success to your organization
  • adapting tactics and actions by analyzing results

Make yourself important

Make people aware of your brand

If consumers and the public are aware of your brand, successes and contributions this has an overall impact on your organization’s success.

Make your organization important

Regularly releasing company’s earnings, employment figures and overall economic impacts establish it as an important part of a region’s economic engine. This improves B-2-B opportunities, and make it be seen as a viable employer.

Boost your business

A PR campaign that highlights a new product launch also promotes your business as a whole.

Attract investors, partners and employees

A public relations initiative that talks about business’s innovations attracts attention, investors and potential business partners. Feature articles, public appearances, and service on expert industry panels makes you interesting.

Motivate your employees

Internal public relations efforts keep employees in the loop about company strategic plans, changes and activities. They make them more supportive of the company’s efforts and more effective performing their jobs. Find out more in our Employer Branding Section.

What we did

Our projects

Water-Safety-Kampagne

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NPO

PRtools hat den Lead für die dreijährige nationale Multi-Channel-Kampagne zur Prävention von Ertrinkungsunfällen bei Kindern. Die Water-Safety-Kampagne generiert grosse Aufmerksamkeit für das Thema.

REAL-Grüngut-Kampagne

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Recycling

PRtools setzt die regionale Multi-Channel-Kampagne von REAL Luzern um. Mit gezielten PR Massnahmen wird die Bevölkerung für das Thema «Fremdstoffe im Grüngut» sensibilisiert.

PR Kampagne Chocodromo

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FMCG

Aeschbach Chocolatier verlegt seinen Firmenhauptsitz in den Kanton Luzern und nutzt den Neubau am neuen Standort, um sein Angebot mit neuen Geschäftsbereichen insbesondere im Eventbereich zu erweitern. Diese neuen Entwicklungen werden im Rahmen einer PR-Kampagne kommuniziert.

Something to read and learn

Blog

so-funktioniert-campaigning

This is how campaigns works

A communication campaign pursues a clearly defined goal. The campaign aims to generate attention, shape behaviour and attitudes and strengthen image and reputation. There are numerous ways to reach this goal successfully.

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positives-image-dank-medienarbeit

Positive images with the help of media work

Despite an increase in digitalisation, media work is still highly valued within company communication. It’s what defines how a company is perceived - by employees, customers, and competitors. Daniela Obrecht, Owner and CEO of PRtools, explains what media work requires these days and why the perspective of an agency is helpful in the video interview below.

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